How
Bulk Email Works
The following
information is about bulk email. There are many side of
bulk emailing from the logistic of performing a email
campaign to moral issues of bulk e-mail :
Electronic mail,
or email, might be the most heavily used feature of the
Internet. You can use it to send messages to anyone who
is connected to the Internet or connected to a computer
network that has a connection to the Internet, such as
an online service. Millions of people send and receive
e-mail every day. Email is a great way to keep up with
far-flung relatives, friends, co-workers in different
branches of your company, and colleagues in your field.
Hence bulk email was born where product or services can
be bulk e-mail to reaching hundreds of thousands people
with in hours and market reaction can be gauged within
days instead of weeks or months. Bulk email is a powerful
marketing medium but also a controversial issue in internet
community. The following addresses the logistic side of
the process of bulk email and we leave the moral side
to you. Bulk e-mail in itself did not started out as a
term for unethical email marketers but a term for sending
out mass / bulk email to a large group of people.
Bulk email messages
are sent in the same way as most Internet data. The TPC
protocol breaks your email messages into packets, the
IP protocol delivers the packets to the proper location,
and then the TPC reassembles the message on the receiving
mail server so it can be read. Bulk email requires a special
software that takes each individual e-mail address from
that bulk email list and send one message to one email
address on that bulk email list. There are a lot of bulk
email software out there that can perform bulk e-mail
function but most lack the speed and features that customized
bulk email software can do. In spite of most bulk email
software manufacture claims, all bulk email software requires
a large bandwidth and heavy uses of a computer resources.
You can also attach binary files,
such as pictures, videos, sounds and executable files
to your bulk e-mail messages. Because the Internet isn't
capable of directly handling binary files in bulk email,
the first must be encoded in one of a variety of encoding
schemes. Popular schemes are MIME and uuencode. The person
who receives the attached binary file (called an attachment)
must decode the file with the same scheme that was through
all the networks of the Internet.
When you send
email to someone on the Internet, that message often has
to travel through a series of networks before it reaches
the recipient - networks that might use different email
formats. Gateways perform the job of translating e-mail
formats from one network to another so that the messages
can make their way through all the networks of the Internet.
A bulk email
list is one of the most interesting uses of email broadcasting.
It connects a group of people by their email address who
are interested in the same topic, such as funny cartoons
or cars. When one person sends e-mail to the bulk email
list, that message is automatically sent to everyone on
that list, hence bulk email. You can meet others and talk
to them on a regular basis about your shared interests,
hobbies, or professions. To get onto a professional email
list, you send an e-mail note to the bulk mailing list
administrator and include your email address to be added
into the email list.
Bulk email lists
can be moderated or unmoderated. A moderated email list
is screened by the e-mail administrator, who might kill
duplicate bulk e-mail messages or messages not related
to the list's theme. An unmoderated bulk mail list is
wide open; all email sent to it is automatically sent
to everyone on the bulk email list.
Often, when
you want to subscribe to a bulk mail list, you send a
message to a computer instead of a person. That computer,
known as a list server (also called a listserv), reads
your e-mail and automatically subscribes you to the email
list. You can unsubscribe from the bulk email list the
same way. Unfortunately, as more and more unethical email
marketers are using bulk email as their preferred method
of advertising, get out of bulk e-mail lists are next
to impossible nowadays unless the bulk email is coming
from a reputable bulk email company. All ethical bulk
email company is more than happy to take you off of their
list because of your request. In spite of the misconception
that bulk email cost nothing - bulk email does. The use
of bandwidth and resources that all bulk email company
uses can be added up to thousands of dollars every month
to be able to send out bulk emails. When a ethical bulk
email company receives your request to be removed, they
know that your are not a customer that will buy or use
the service and also they do not have to use their resource
to send out that message.
