Expedite Media Group is proud to offer our clients this cost-effective and innovative marketing software. As wireless text messaging (SMS) has become a mainstream means of communication, reaching consumers on their mobile phones via SMS marketing has become an increasingly integral component of marketing strategies across various industries.

By utilizing consumer cell phones, businesses, schools, political campaigns and restaurants can distribute content of their choosing—ranging from promotions and updates to security alerts—to their subscribers. Start sending out SMS marketing messages for as little as $50.00 per month. Please contact your account manager for more details.

Varying your message automatically:
For the e-mail marketing portion of Simplicity software, we have added three new features—subject line rotation, IP address rotation and from name rotation.

The concept behind each of these additions is that the software will automatically alternate each of them. The end result is that your campaigns will have improved deliverability because the software will be creating a unique e-mail marketing message. However, campaigns set up to use all three of these updates will reap the greatest deliverability rate.

To find and use each of these features please follow the provided directions.

Subject line rotation:

This feature can be located under the e-mail marketing tab in Simplicity, under create campaign in the left menu and then under the new campaign option. If you scroll down the page past campaign information, a field marked “subject” can be located under message information. In that box, type a few different subject lines, but remember to only enter one subject line per row.

IP address rotation:

This feature can also be located under the e-mail marketing tab in Simplicity, under create campaign in the left menu and then under the new campaign option. Again, if you scroll down the page past campaign information, a small check box to the right of IP rotation can be found. To activate this feature, click on the box labeled “Enable IP rotation” so that a small check mark appears inside the box. However, this feature only works if you have multiple IP addresses on the same server, and if each IP address is configured with the domain name you are using for your e-mail marketing efforts. Once this Simplicity feature is enabled, the system will randomly rotate the IP addresses when sending your e-mail marketing campaign.

 

From name rotation:

To utilize this feature, it too can be located under the e-mail marketing tab in Simplicity, under create campaign in the left menu and then under the new campaign option. Yet again, if you scroll down the page just past campaign information to the first section located under the message information header. There is a field located there that is marked “from name.” In that box, feel free to type a few different from names. For example, we might use “Expedite Media Group” as well as “Expedite E-mail Marketing.” However, it is important to remember to only enter one from name per line.



Now that you can locate these three great new additions to Simplicity marketing software, we’d just like to remind you one last time that the updates above are best used in unison. Your e-mail marketing message will differ the most when randomly alternating more variables such as the subject line rotation, IP address rotation and from name rotation. The outcome will be that your e-mail marketing campaigns will have improved deliverability due to the unique e-mail marketing messages automatically created within the software.

We’d also just like to take this opportunity to remind you that we truly do value your feedback and opinions, and that you’re always welcome to submit comments and suggestions through the support tab located in Simplicity.