Are you looking to find new customers, clients or patients? Don’t have your own list of e-mail addresses? We have the capability and resources to provide you with the ideal e-mail list for your e-mail marketing needs.

We understand that one of the key factors in a successful e-mail marketing campaign is a high quality e-mail list. We will select the e-mail addresses based on your target demographic—whether you are looking for a business or consumer list—and we can further narrow the demographic based on geographic location, age, gender and even professional title. Then we’ll automatically upload the e-mail addresses into your Simplicity account—you’re all set to deploy e-mail marketing messages to your new custom list at your earliest convenience.

Simplicity Software Updates
We’ve received a lot of feedback from our clients, and the tech department at Expedite Media Group has been working long days to give you what you’ve been asking for. As always, we want to ensure that our Simplicity marketing software is working at its best for you by making your marketing efforts that much simpler. We enjoy getting feedback from our clients—we use both the good and the bad—to guarantee that you’re getting what you need and want from the software.

We would like to make sure that all of our Simplicity users are aware of the software’s features and capabilities so that you can utilize Simplicity at its maximum potential. We want to improve your experience, while enhancing your marketing efforts.

Already Live:

We’ve made a few subtle changes to the merge e-mail marketing lists feature in Simplicity. When previously merging e-mail address lists, the software used to create one new list out of two, and delete the previous lists. Now when you use the list merge feature, the software no longer deletes the lists two e-mail address lists you’re merging. After you merge your lists you have a newly merged list as well as the two lists that make up your merged list.

To find and use the list merging feature in Simplicity, it can be located under the “e-mail marketing” tab under “view lists” in the left menu. Once you can see all of your uploaded e-mail marketing lists, you can select two of the check boxes to the left of the list names. Above the lists, you’ll see a button marked “actions.” Click on it, and scroll down to the option “merge.” When prompted to do so, enter a name for the new list and click the “ok” button. You will then have an additional list to use when sending out your e-mail marketing campaigns.

Another feature we’ve added to the merge lists portion of Simplicity is that you can now merge lists that have different data columns. Whereas before, the software wouldn’t allow you to merge a list with only first names and e-mail addresses with a list that has data columns including first name, last names, e-mail address and phone number—and now you can!

To find and use the list merging feature in Simplicity, the feature can be located under the “e-mail marketing” tab under “view lists” in the left menu. Once you can see all of your uploaded e-mail marketing lists, you can select two of the check boxes to the left of the list names. Above the lists, you’ll see a button marked “actions.” Click on it, and scroll down to the option “merge.” When prompted to do so, enter a name for the new list and click the “ok” button. When prompted to do so, enter a name for the new list and click the “ok” button. You will then have an additional list to use when sending out your e-mail marketing campaigns.

In the SMS marketing portion of Simplicity, we have made sending out text message marketing campaigns even more cost-effective. For marketers using our standard SMS package, you can now stretch your marketing budget by using keyword extensions. For example, if you’re paying to use the keyword “store,” you can now use “store1,” “store2” and “store3” at a much lower price than having to buy additional keywords.

Please feel free to contact your account manager for more information and pricing on SMS keyword extensions.

Coming soon
The following features are not yet live in Simplicity marketing software, but will be soon. So please keep an eye out for these great new features!

Some of the feedback we’ve received indicated that our clients are looking for more detailed campaign results, and you’re getting just that! We’ve added a much more detailed e-mail marketing campaign reporting page so that you can see a better breakdown on how your campaigns are performing.

After your e-mail campaign is done sending, you will then be able to find and view the more detailed campaign results. To view the reporting, click on the “e-mail marketing tab” in Simplicity and then on “campaign results” on the left hand side. Once your results load, check the corresponding check box to the left of the campaign you want additional information on.

After you’ve checked the box, click on the “actions” tab at the top of the page, and scroll down to “campaign report.” There you will be able to view statistics on your e-mail list quality, your e-mail message score and how to improve it as well as information on your domain and IP address reputation.

Also for our Simplicity e-mail marketing users, you’re soon going to be able to access advanced bounceback reporting. This reporting will tell you, in detail, why your e-mail message was blocked. After you find out why your message was blocked, you’ll then be provided with tips on how to fix such issues so that you can make changes accordingly, and your subsequent e-mail marketing campaigns will be more successful.