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| Keeping You Informed About The Latest In Technology |
January 2009 Issue |
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Welcome to the first Expedite eNews of 2009! January is a month that is dedicated to all things new—a new year can be viewed as a chance for new beginnings and new opportunities. It’s also the perfect time to try a new marketing channel. In today’s tough economic times, marketing budgets are being slashed left and right. Now more than ever is the time to try a channel of marketing that is incredibly cost-effective, and most important, has a high return on investment (ROI).
This month, we’re introducing you to SMS marketing, and we hope you find the provided case studies useful for great marketing ideas and inspiration.
On that note, we’d like to offer you an opportunity to start your new year with a bang! This month, we’re encouraging our clients to give our SMS service a try by offering $50 off your initial set up fee. Please talk to your current account manager if you would like additional information or pricing.
We wish you and yours
the
best for a very prosperous
and healthy new year!
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SMS cell phone marketing:
new year, new medium
In today’s harsh economic climate, we’re all pinching pennies and slashing budgets. Nevertheless, now more than ever, it is important to continue to do some marketing and reach out to your current clients and expand your customer base. At Expedite Media Group, we recognize that it is extremely important to see a strong return on investment (ROI) regarding all marketing efforts—no one has a spare cent to waste. SMS, or short message service, is a new and innovative marketing channel for businesses of all types, and each impression can cost as little as a few pennies each.
As wireless text messaging (SMS) has become a mainstream means of communication, reaching consumers on their mobile phones via SMS marketing has become an increasingly integral component of marketing strategies across various industries.
By utilizing consumer cell phones, businesses, schools, political campaigns and restaurants can distribute content of their choosing—ranging from promotions and updates to security alerts—to their subscribers.
We have compiled a few SMS cell phone marketing case studies that demonstrate the strength of SMS marketing. Not only does SMS marketing produce high response rates, but it is also an extremely affordable marketing medium. The following case studies are indeed real—use them as an excellent source for generating ideas for your business. Expedite Media Group’s SMS marketing service can help your business in a similar manner—feel free to ask your current account representative for details and additional information. |
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CASE STUDY # 1: Dunkin’ Donuts |
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GOALS
• Entice trial of Dunkin’ Donuts hot lattes to high school/college age students in the
Boston area
• Drive in-store redemption of $0.99 small hot latte mobile coupon in month of October |
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MECHANICS
The SMS offer was sent to 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning. In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.
RESULTS
The targeted WAP and SMS messaging coupled with radio created a 21 percent increase in store traffic and redemption of the mobile coupon. The SMS message promoted the viral element of the coupon. This proved to be a very beneficial aspect of the campaign, in that 17 percent of participants forwarded or showed the message to a friend. In the research subsequent to the campaign, 35 percent considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts. Source: Mobile Marketing Association |
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| Click Here To Read The Remaining Case Studies! |
Expedite Media Group has been helping organizations and entrepreneurs worldwide build and grow their businesses since 1999, and we understand that a successful online business is a blend of activities, all designed to create new buying interest and to establish a loyal customer base. We have the experience and skills to provide the marketing solutions targeted at achieving optimum exposure for your business.
Expedite Media Group, headquartered in the Chicagoland area, provides Web site design, hosting, SEO, e-mail marketing and SMS marketing. Expedite's proprietary software platform, Simplicity, integrates all of your marketing activities into one "dashboard," providing visibility into the effectiveness of a business' marketing campaigns and Internet presence. For a free, no-obligation consultation on what it would take for us to quickly and affordably enhance your site with these and other features, please call us directly at (630) 897-6448. One of our marketing professionals will contact you within 24 hours. |
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We are looking for our clients to tell us what you want to learn and read about. Any topic—big or small—that has to do with Web design, Internet marketing or e-mail and SMS marketing, we are here to help! Please send your questions and ideas via e-mail to enews@expeditemg.com, or click here for our quick contact form. |
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For more information on Expedite's products and services, please click here. |
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