Author Archives: expedite-email-marketing.com

How Do Mobile Search Engines Work Compared to Traditional Search Engines

Posted on May 16, 2012 by expedite-email-marketing.com

Did you know there are also search engines bots for mobile devices? Currently, the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed … Continue reading →

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The Lingo of Mobile Marketing

Posted on May 15, 2012 by expedite-email-marketing.com

If you are going to use mobile marketing you should know the terms that are associated with it. PPC (Pay per Click) – a business model in which advertisers are charged for their advertisement only when someone actually clicks on … Continue reading →

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Is Mobile Marketing Right for Your Company?

Posted on May 14, 2012 by expedite-email-marketing.com

Before starting a mobile marketing campaign, you should ask yourself is mobile marketing right for you? Although mobile marketing can be powerful, it is not appropriate for every company. It has unique assets that make it particularly advantageous for some … Continue reading →

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Tracking Your Mobile Campaign

Posted on May 11, 2012 by expedite-email-marketing.com

With any marketing campaign you want to be able to track the performance. One of the joys of mobile is the sheer amount of information that you can track, if you set up your campaigns correctly. Tracking, also sometimes referred … Continue reading →

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What is Mobile Spamming?

Posted on May 10, 2012 by expedite-email-marketing.com

Spam does not just apply to email; it also applies to mobile marketing. Spam is basically geek-speak for untargeted digital marketing communication. It is also used to describe marketing communication that is deceptive or obtrusive. Mobile spam generally describes unsolicited … Continue reading →

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Who to Target for Mobile Coupons

Posted on May 9, 2012 by expedite-email-marketing.com

A great way to drive sales to your business is not just email marketing but using text messages to send coupons. Mobile couponing or mCoupons is basically the same as that of traditional coupons: they should drive revenue by encouraging … Continue reading →

Posted in text sms marketing | Tagged bulk email marketing, email marketing list, short code, short mail messaging, short message system, SMS lists, SMS text marketing, text list, texting, texts | Leave a comment

How to Measure Viral Marketing Efforts

Posted on May 8, 2012 by expedite-email-marketing.com

Now that viral has become a mainstream term it could help your promotional efforts to add viral marketing to your bag of tricks. Viral email, or viral effort, means it is something that resonates so effectively with readers that they … Continue reading →

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Testing Out Your Campaign

Posted on May 7, 2012 by expedite-email-marketing.com

You’ve started an email marketing campaign. Next step you should be doing is testing your campaign to see how successful or unsuccessful it is. Testing means that you have set up your campaign in such a way that you’ll have … Continue reading →

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Transitioning Your Current Email Marketing Campaign From Desktop to Mobile

Posted on May 4, 2012 by expedite-email-marketing.com

In today’s modern world almost everyone has a cell phone. Recent research and trending reports indicate that an increasingly high number of emails are being read in a mobile environment. Whether someone is reading the emails on a Blackberry, iPhone, … Continue reading →

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Tips For Your Email Layout

Posted on May 3, 2012 by expedite-email-marketing.com

Most consumers use the layout of the email to guide their eyes through the email content. Email marketing experts often use email heat maps to determine which areas of an email are likely to draw the most attention. An email … Continue reading →

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