In House E-mail Marketing Service

What is Expedite E-mail Marketing’s full service e-mail broadcast?
Full service e-mail marketing is perfect for people who are looking for an e-mail marketing company that will provide virtually everything for them—a targeted e-mail list, a well-designed e-mail message and the actual sending out of the e-mail marketing message.

Expedite E-mail Marketing will query our database for the right e-mail list based on your product or service, build an HTML e-mail message to broadcast out to that e-mail list, broadcast that message out and provide you with full reporting and analysis on that e-mail marketing campaign. Your only responsibilities are to provide us with the actual text of the message, pictures of the product or service and the subject line of your e-mail marketing message.

Within 24 hours of the broadcast of your campaign, we will provide you with a username and password to our secure Web site. Once logged in, you will be able to see how many people viewed your e-mail message, how many people clicked through from your e-mail message and how many people opted out of receiving your future campaigns.  

E-mail marketing tips:

Tip 1: Use dynamic creativity in your e-mail marketing campaigns.
E-mail marketing is not just a banner ad or GIF animation, it is full and integrated media impacting the senses with motion and animation. The use of voice, music, movies, animation and sound effects enhance the impact and creates more of a dynamic experience for the recipient.
 
With the full integration of new media and e-mail marketing into overall marketing strategies, it’s best to use all aspects of media if your budget allows it. If you have a banner ad, you can slightly tweak it to add sound to it in your e-mail marketing campaign. If you have an icon or company logo in your e-mail message, effectively enhance it by converting the icon into an animated GIF file. Try to be innovative with the format that you are working with—conceive of new ways of designing e-mail marketing messages. Essentially, we're talking about integrating all aspects of new media with e-mail marketing.
 
Tip 2: Reinforce the traditional branding with a consistent e-mail marketing branding.
Whatever branding you are doing and whichever marketing channels you’re using, it’s important to be consistent with the image, design and tone—this is something to keep in mind throughout your e-mail marketing campaign. In other words, branding in your e-mail marketing that contradicts the branding in your conventional marketing and advertising efforts can be problematic. Incongruent messages between the methods may confuse your target market. Companies that have embraced e-mail marketing have taken traditional methodologies and applied them to the e-mail marketing world—the same tried and true methods work, if they're applied properly.
 
Tip 3: Follow through with consistent and timely back up e-mail campaigns.
You don't have a good golf swing unless to have accurate follow-through. The same is true with email advertising campaigns. In the email promotion world, we're moving seven times faster than everybody else. You must have a follow-up planned before you launch the first e-mail advertising campaign. Launch your first e-mail campaign and be prepared with your second and third email campaign.
 
Your second e-mail campaign has to be smart. It must reinforce what the first one said. It has to follow up with in a timely manner and it should have a back-up e-mail advertsing campaign. In the traditional advertising word, maybe one full-page ad, each quarter, in a particular trade magazine might have worked for you. Now you need to have more consistent, conscientious, articulate campaigns in phase two, three and four ready to go before you even bother with phase one. All email marketing campaigns should have a consistent key message across all media, both digital and traditional.
 
Tip 4: Use innovative techniques in your email advertising.
Try a cool idea like a virtual postcard in your email advertising. The e-postcard should be a screen capture of your home page or a more target-specific page on your website. Email that postcard to your customer to link the user directly to a particular page on your site.
 
Virtual postcards are a brand new campaign idea in which you ensure that the message - a specific page link - gets to your users through an email message. It reinforces the visual message. It allows prospects to link directly to a particular page within your site, so it might be the product page for the product you happen to be marketing. Then it allows them to instantly bookmark that page.
 
You're not giving them a general URRL home page. You're linking them directly to some secondary or tertiary page inside your site. The reverse side, just like an ordinary print postcard, contains a written message. It rotates by clicking on "Press here to see the back." That brings us back to Rule 2 & 3, which advises linking your virtual campaign - your email marketing campaign - to your traditional campaign and ensuring consistency of the branding message.
 
You can also have a printed postcard mailed to customers. They get the postcard on their desk. The message is reinforced when they receive it by email marketing. You're hitting them with the same message, the same image, in a traditional way, as well as email marketing campaigns.
Use an Email List Builder and Email Autoresponders to automate the collection or emails and the delivery of emails. Autoresponders send out automatic prewritten emails to signups or can be used to send out any series of emails on a preset schedule. For example use a list builder to offer a signup for free tips that would be useful to cusomers, then use an autoresponder to email them out one tip every three days. This keeps your product or service in their minds, delivers useful information and can all be done automatically with no work involved once set up.
 
Tip 5: Enhance your database so e-mail marketing reaches your target audience.
Ensure that you capture the data to fortify your database. A major problem e-marketers face is maintaining their databases so that they're constantly up to date and properly categorized. This will ensure that your message reflects the interest of your target market when you do your email marketing campaign.
 
Tip 6: Integrate back-end database access into your email marketing.
A fully integrated email marketing program is just that - fully integrated. There is no one pushing paper behind the scenes to ensure follow-through. If you are a recruiter and advertising for people to apply online, invite them to apply inside a email ad. Have them click their answer inside your email ad. For example, in box one: "What kind of job are you looking for? Click 1, 2 or 3 to answer the question." In box two: "What salary range?" In box three: "What's your e-mail address?" And so forth.
 
Allow the email ad to act as a window into your database. If you're email advertising a financial institution, allow your target market to calculate interest on an IRA or home equity loan. If you own a research company, allow prospects to enter an email address to download research papers.
 
Tip 7: Reinforce your e-mail advertising campaign with your existing customer service program.
Follow up with voice mail after a customer purchases from you. If you're a true email marketer person, things that work for you will work with your audience. "For instance, I registered for an online grocery shopping service, "says Mr. Smith . "About an hour later, I got a phone call from the online store's customer service representative, who said, "Hi Mr. Smith. This is so-and-so at the grocery store. I understand you want to shop online. Do you have any questions?" I couldn't believe that the grocery store called me back to ask me if I had questions - was I ready to go shopping or did I need any help?" Ensure that your existing customer service programs back up your email marketing campaign.
 
Tip 8: Reinforce your email marketing message across your delivery channels.
Successful email marketing means that you would have had contact through your website with your customers. Did you send them a parcel? If you did, ensure packaging reinforces your message and reflects your email marketing campaign, and put a reminder inside for them to shop again. Thanks them for their positive response from your email campaign.
 
Tip 9: Think award winning creative when designing your email marketing program.
As with all new media, one can err in assuming that because it's email marketing , you can lower your creativity standards. For some reason, many seem to think that email marketing doesn't have to be brilliant. Award winning creative is award winning creative, whether it's on paper or in your email message. The creative or email message must communicate effectively and meet the needs of the client or prospect. A great rule of email marketing message design is - would you buy from your email message if your did not design it?