email marketing terms, terms and definition for bulk email marketing, marketing terms

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Email Marketing Terms I Email Marketing Definitions
Here you will find email marketing terms and definition for the email marketing industry.

Click-through - the process of clicking through an online advertisement to the advertiser's destination.

Click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion rate - the percentage of visitors who take a desired action.

Cost-per-action (CPA) - online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-per-click (CPC) - the cost or cost-equivalent paid per click-through.

CPM - cost per thousand impressions.

Customer acquisition cost - the cost associated with acquiring a new customer.

Hit - request of a file from a Web server.

Hybrid model - a combination of two or more online marketing payment models.

Impression - a single instance of an online advertisement being displayed.

Page view - request to load a single HTML page.

Pay per click (PPC) - online advertising payment model in which payment is based solely on qualifying click-throughs.

Pay per lead (PPL) - online advertising payment model in which payment is based solely based on qualifying leads.

Pay per sale (PPS) - online advertising payment model in which payment is based solely based on qualifying sales.

Site stickiness - the amount of time spent at a site over a given time period.

Unique visitors - individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

Web site traffic - the amount of visitors and visits a Web site receives.

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