Email Marketing Lists

At Expedite Email Marketing, we know that one of the most crucial factors in a successful e-mail marketing campaign is a quality list of targeted e-mail addresses. This is where we excel—we are dedicated to supplying high quality e-mail lists—both business and consumer.

We will select the e-mail addresses based on your target demographic— whether you are looking for a business or consumer list—and we can further narrow the demographic based on geographic location, age, gender and even professional title.

More than 2.5 trillion emails flood in boxes every year. Of those, perhaps 70% are spam (unwanted, unsolicited emails), some filtered out and most of the rest deleted without being read. Getting prospects or customers to notice your message in the midst of this deluge takes a bit of doing. Fortunately, Expedite Email Marketing can help you master some best email list marketing practices for breaking through with email message and newsletters that generate business.

Good email list marketing start with the right "From" and "Subject Lines and follow through with good content, links to your websites and calls to action. Email list marketing should have a purpose and in the best of worlds, are directed to a specific audience (targeted email list). Of course, any emails distributed to a group go only to recipients who opt in (specifically and positively say they want to receive your email marketing messages) and comply with the federal CAN-SPAM Act of 2003.

Bulk email marketing is useful for such things as:

- Notifying registrants in a course, conference, program or other event.

- Communicating with dealers, distributors or franchisees.

- Send routine service reminders or product recalls.

- Reminding customers of appointments or items pickups.

- Distributing information to journalists.

- Communicating with committees, board members

The more targeted your email list marketing and its audience, the more likely it will be successful. Before creating and distributing each email list messsage, define its objective and its targeted audience. If your goal is to make a sale, research and see what segment of your email list are interested in the products you display?

Definitions in the email list marketing world:

- Bounce Rates: Bounce rates is the percentage of email addresses that are not deliverable for various reasons. Most services (like us) will provide a breakdown. Review the email list of bounces for typos and porrly formatted email addresses. Some list management services do this automatically before sending and others test all addresses with a signal to confirm that addresses are valid prior to sending an actual email. Obviously, the lower the bounce rate, the better.

- Open Rates: The open rate for email marketing is the perecent of delivered mail. ( email addresses sent minus bounces) that readers actually open. You can't guarantee that recipients actually read an email they open, but you can count that it is been opened. The better the the "From" and "Subject" lines, the higher the open rate. Open rates vary widely by time of delivery, by size and source of your email list, and by industry.

- Unsubscribe rate: The CAN-SPAM Act requires an option to unsubscribe in all email marketing newsletters. People usually reply by email or click a link to unscribe. Everyone on your list should already have opted in, either online or offline. Email list segmentation by interest area and a double opt in process (subscribers receive an email asking them to confirm their registration by clicking a link; only then are they added to your distribution list) usually reduces the unsubscribe rate, through it may depress the sign up rate.

- Click through rate: The click through rate is the number of links to your web site divided by the number of opened newsletters. To get a higher CTR, make sure there is a match between your email marketing message and targeted audience, even if it means sending a different message to different segments of email list. CTR also depends on the quality  of the headline, offer and content and the number of links you have in your newsletter.