The following
information is about bulk e-mail. There are many side
of mass e-mail from the logistic of performing a mass
e-mail campaign to moral issues of bulk e-mail :
Electronic mail,
or e-mail, might be the most heavily used feature of the
Internet. You can use it to send messages to anyone who
is connected to the Internet or connected to a computer
network that has a connection to the Internet, such as
an online service. Millions of people send and receive
e-mail every day. E-mail is a great way to keep up with
far-flung relatives, friends, co-workers in different
branches of your company, and colleagues in your field.
Hence mass email was born where product or services can
be bulk email to reaching hundreds of thousands people
with in hours and market reaction can be gauged within
days instead of weeks or months. Bulk e-mail is a powerful
marketing medium but also a controversial issue in internet
community. The following addresses the logistic side of
the process of bulk emailing and we leave the moral side
to you. Bulk e-mail in itself did not started out as a
term for unethical e-mail marketers but a term for sending
out mass / bulk email to a large group of people.
Mass e-mail
messages are sent in the same way as most Internet data.
The TPC protocol breaks your bulk email messages into
packets, the IP protocol delivers the packets to the proper
location, and then the TPC reassembles the message on
the receiving mail server so it can be read. Bulk email
requires a special software that takes each individual
email address from that bulk email list and send one message
to one email address on that mass e-mail list. There are
a lot of mass email software out there that can perform
bulk e-mail functions but most lack the speed and features
that customized bulk emailing software can do. In spite
of most bulk e-mail software manufacture claims, all mass
e-mail software requires a large bandwidth and heavy uses
of a computer resources.
You can also
attach binary files, such as pictures, videos, sounds
and executable files to your mass e-mail messages. Because
the Internet isn't capable of directly handling binary
files in bulk e-mail, the first must be encoded in one
of a variety of encoding schemes. Popular schemes are
MIME and uuencode. The person who receives the attached
binary file (called an attachment) must decode the file
with the same scheme that was through all the networks
of the Internet.
When you send bulk e-mail to someone
on the Internet, that message often has to travel through
a series of networks before it reaches the recipient -
networks that might use different email formats. Gateways
perform the job of translating email formats from one
network to another so that the messages can make their
way through all the networks of the Internet.
A mass e-mail
address list is one of the most interesting uses of bulk
emailing. It connects a group of people by their email
address who are interested in the same topic, such as
funny cartoons or cars. When one person sends email to
the bulk email list, that message is automatically sent
to everyone on that list, hence bulk emailing. You can
meet others and talk to them on a regular basis about
your shared interests, hobbies, or professions. To get
onto a professional bulk emailing list, you send an e-mail
note to the bulk mailing list administrator and include
your email address to be added into the bulk email list.
Bulk e-mail lists can be moderated
or unmoderated. A moderated bulk mail list is screened
by the bulk e-mail list administrator, who might kill
duplicate bulk email messages or messages not related
to the list's theme. An unmoderated bulk mail list is
wide open; all bulk mail sent to it is automatically sent
to everyone on the bulk email list.
Often, when
you want to subscribe to a bulk e-mail list, you send
a message to a computer instead of a person. That computer,
known as a list server (also called a listserv), reads
your e-mail and automatically subscribes you to the mass
email list. You can unsubscribe from the bulk email list
the same way. Unfortunately, as more and more unethical
email marketers are using bulk email as their preferred
method of advertising, get out of bulk email list is next
to impossible nowadays unless the bulk email is coming
from a reputable bulk emailing company. All ethical bulk
email company is more than happy to take you off of their
bulk email list because of your request. In spite of the
misconception that bulk email cost nothing - bulk e-mail
does. The use of bandwidth and resources that all bulk
email company uses can be added up to thousands of dollars
every month to be able to send out bulk emails. When a
ethical bulk e-mail company receives your request to be
removed, they know that your are not a customer that will
buy or use the service and also they do not have to use
their resource to send out that message.
