Mobile SMS Text Marketing for Strip Clubs or Nightclubs

How text sms marketing can help you increase business:

For many strip club owners and operators, the idea of using text message as a marketing tool may be a odd concept. However, it is clear that as technology contines to advance, cell phone sms text marketing is only going to increase.

But how does it work? What can text message marketing do for your strip club? Let Expedite Media Group help answer these questions and help you get a head start on this emerging area of strip club marketing.

Text SMS Marketing is the most cost effective way to direct marketing. Most clubs utilize our text messaging service primarily as a marketing tool to better engage their customer base. Typically, this is done by first enrolling customers in a preferred or rewards program with such enrollment being automatically activated when the customer texts in a keyword to the code number assigned by us to the participating club.

In most cases this initial sign up provides instant gratification to the customer by offering them free admission or discount bar services when they show the automated response they receive from their enrollment. Thereafter, the customer will receive occasional text directly from the strip club informing them of unadvertised prices discounts available only to "text" members or informing them of special events at the strip club.

Then there is the ability to track the effectiveness of their advertising. By utilizing different keywords or codes in each media utilized, as well as on the strip club website, each club can determine the relative value of each advertising media. By being able to absolutely track the ROI of SMS text marketing, most strip club can save substantially on their current advertising budget and better forecast future business volume.

Also strip clubs can instantly communicate with defined groups of employees to advise them of larger than expected crowds based on convention activity or special events within the club. Because text messaging is essentially instantaneous, strip clubs can make certain that large crowds are accommodated, even when unexpected.

And finally, strip club offering spiffs to limo drivers, hotel employees and / or cab drivers can immediately inform each of these people of any special incentives being offered by the club at any point in time.

SMS Marketing is an effective tool:

Text SMS Marketing can be one of the most effective marketing tools available for any adult nightclub. Like any other marketing tool, gentlemen's club owners have to use it correctly.

It is rare in that marketing tools gives you the opportunity to engage your customer based on a personal level, and it allows you to do so instantly identify the effectiveness of all local marketing efforts including text message marketing.

Legal uses of SMS text marketing:

Expedite Media Group makes certain our SMS text marketing services does not violate any legal restrictions. A surprising number of other services offered do not follow federal and / or state regulations and can put strip club owner at significant risk. If a recipient did not opt in specifically to receive text messages, they should not be in the database. Conversely, each recipient must be able to opt out at any time.

Use text SMS marketing message sparingly. We strongly recommend that no more than two text messages ever be sent within the same week. Typically, one message per week is well tolerated and will result in few people opting out of the service.

Each message should have a perceived value to the recipient. This should include a "Free" offer, a discount, or announcement of an event of interest. Messages should be friendly and not overtly commercial.

As far as the mistakes often made, some strip clubs have over used the messaging function by sending a message virtually every day. This results in a rapid loss of database.

Others have failed to use the service often enough for it to be effective. Some send a message every two months, which results in many users believing they have received the message by mistake.

Sending a message of no perceived value to the customer is another mistake. It is difficult for a customer to be excited by receiving a message that says "Club XXX" is open until 2am tonight," when all customers know the hours of the strip club.

Failing to continually add new customers into the database is a common error. All advertising placement should include a solicitation to "join" the text database with a clearly stated incentive for doing so. This must be an ongoing effort.

Many clubs fail to use their website to promote the text database. This is a major mistake, since a logical way to move a website visitor into the strip club is to give them an offer they can use immediately. This is easily done by offering the web visitor free admission when the text a keyword to the assigned number.

STANDARD SMS TEXT MARKETING SOFTWARE PRICE STRUCTURE
(One time account set up of $250.00)