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Expedite Media Group LAUNCHES NEW MOBILE MARKETING SERVICES Aurora, IL – Expedite Media Group has announced its new Mobile Marketing SMS services. The new service provides businesses of all size and type the capability of using their customers’ cell phones to send their marketing messages. The concept is simple, yet powerful. Using Expedite’s SMS services, businesses can quickly establish an ongoing, direct and personal communication channel to their customers. That channel can be used to transmit any information of value to the consumer, such as special promotions, events, coupons, reminders…etc. Basic demographic data can also be collected during the opt-in process, providing the opportunity to target information to the most receptive consumers. Over 90% of text messages are read. There are nearly 200 million cell phones in the United States. More than 80% of consumers keep their mobile with them all day. No other advertising medium presents the immediacy and level of deliverability available with SMS marketing. This service can be implemented for a wide range of businesses. Restaurants can send meal or drink specials, and menu additions to their opt-in subscribers. General retail can send discount offers on selected product(s), new item / line announcements, or information on special in-store events. If a promotion, the consumer can simply present their cell phone “coupon” at the point of sale to redeem their discount. “Just as sales drive consumers to stores, special savings will lure consumers and make the whole process of receiving mobile ads more palatable to users.” - Cahners In-Stat Group. Medical offices can send appointment reminders. Entertainment venues can advertise unsold tickets. Promotions can also be time-limited, such as “Buy in the next 4 hours, and receive xx % off” (the modern version of the old “Blue Light Special”). The concept works for any business that desires to have more direct and immediate access to its customer base. The Mobile Marketing services from Expedite Media Group are provided to businesses through a web-based interface that provides all the functionality necessary for managing subscriber data, text message creation, and the transmission of SMS messages to subscribers’ mobile phones. Reporting on all transmissions is also provided. No technical skills or software are needed. About Expedite Media Group Headquartered in Aurora, Illinois, Expedite Media Group and its sister companies have been providing innovative Web-based marketing solutions since 1999. With a marquee list of clients, and experience across a wide range of verticals, the group of companies has been a leader in the application of relevant technology to business challenges. www.ExpediteSimplicity.com |
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