Expedite Email Marketing.com: Email Marketing Tips and Advice

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E-mail marketing tips

Tip 1: Use dynamic creativity in your e-mail marketing campaign

E-mail marketing is not just a banner ad or GIF animation—it’s a full and integrated media designed to impact the senses through the use of motion and animation. Other elements you can add to e-mail marketing are voice, music, movies, animation and sound effects—these will all help enhance the impact of your message.

The integration of media and e-mail marketing, allows you to use the many aspects of media within your budget. If you have a banner ad, add sound to it in your e-mail marketing campaign. If you have an icon in your e-mail message, make it work effectively for you by converting the icon into a Quick Time movie in your e-mail marketing message.

Tip 2: Be consistent with your e-mail campaigns so that they work with your overall marketing strategy

Your e-mail message should be consistent with your overall marketing campaign that includes the more conventional marketing channels. A consistent message broadcast throughout the e-mail advertising campaign reinforces the same message along traditional advertising channels.

Tip 3: Reinforce the traditional branding with consistent e-mail marketing branding

When it comes to branding, consistency is crucial. Whatever kind of marketing you are doing, you must be consistent with your images and logos and the tone of your message. And uniformity between your traditional marketing efforts and your e-mail marketing efforts also is essential. Companies that have embraced e-mail marketing have taken traditional methodologies and applied them to the e-mail marketing world. The same tried-and-true methods work, when applied properly, in the e-mail marketing field.

Tip 4: Follow through with additional e-mail marketing campaigns

You don't have a good golf swing unless you have an accurate follow-through—the same theory applies to e-mail marketing campaigns. In the world of e-mail, we're moving at a much more rapid pace than everyone else. You must have a follow-up planned before you launch the first e-mail marketing campaign, so before you launch your first e-mail campaign, be prepared with your second and third campaigns, as well.

Your second e-mail campaign must be smart—it has to reinforce what was said in the first one, and it also has to follow the first campaign in a timely manner. In the traditional advertising and marketing world, running an ad every quarter in a particular trade magazine might have worked for you, but the game has drastically changed. Now you need to have more consistent, conscientious and articulate campaigns in phase two, three and four ready to go before you even deploy the first phase.

Tip 5: Enhance your database so e-mail marketing reaches your target audience

We recommend that you do everything you can to ensure that you’re capturing the data that will best fortify your database. A major problem e-marketers face is maintaining their databases so that they're constantly up to date and properly categorized. This is essential to make sure that your message reflects the interest of your target market when you do your e-mail marketing campaign.

Tip 6: Reinforce your e-mail advertising campaign with your existing customer service program

Follow up with a phone call after a customer purchases a product or service online from you. If you're a true e-mail marketer, things that work for you will work with your audience. "For instance, I registered for an online grocery shopping service, "says Mr. Smith.”About an hour later, I got a phone call from the online store's customer service representative, who said, "Hi Mr. Smith. This is so-and-so at the grocery store. I understand you want to shop online. Do you have any questions?" I couldn't believe that the grocery store called me back to ask me if I had questions - was I ready to go shopping or did I need any help?" Ensure that your existing customer service programs back up your e-mail marketing campaign. Customer appreciation is over looked far too often.

Tip 7: Strive for award winning creative when designing your e-mail marketing program

As with all newer media, one often makes the mistake of assuming that since it is e-mail marketing, you can lower your creative standards. For some reason, many seem to think that e-mail marketing doesn't have to be brilliant or eye-catching. Award winning creative is award winning creative, whether it's on paper or in your e-mail message. The creative of an e-mail marketing message must communicate effectively and meet the needs of the client or prospect. A great question to ask yourself regarding an e-mail marketing message design is - would you be prompted to buy or subscribe from your e-mail message if you were the recipient?

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